THE IDEA OF THE CONFERENCE
The feature of the modern market is
its variability. The enterprises are forced to operate on the market in a
turbulent environment. This is first of all, the result of the growing level of
international competition, while secondly, of changes in the approach of
consumers to producers, followed by the requirements of sustainable growth and
thirdly, of the growing global competitiveness. All these factors lead to the
situation in which management as a science must face up to new challenges. The
search for such solutions that would enable enterprises to achieve market
success is becoming essential. This may be facilitated by referring to the
existing theories and paradigms of management, as well as creating new methods
of management that would be appropriate for the changing external conditions.
Thus, it is becoming necessary to
change the approach to organization, which in fact should be treated more in
terms of the categories of processes than structures. This is particularly
visible during the course of emphasizing organizational change. In the traditional models of management,
organizational change was rather a reaction to the transformation of the
environment, whereas in current times this constitutes an attempt to control
what is happening in the environment. The factor which supports change is that
of innovations which is decisive in terms of competitive advantage. One of the
aims of the conference is the search for new ways of managing change and innovations
in organizations.
Contemporary organization is
characterized by the growth of risk which leads to the fact that a key aspect
of management, namely decision making, requires new analytical categories, a
new description and clarification. In the modern approach to management, an
increasing level of attention is being paid to people in an organization. In
fact, they are becoming one of the most significant resources of an organization.
New methods of management need to be created, which would facilitate the
increase in the effectiveness of employees.
With
such perception of the context of modern management in mind, the theme of the
conference incorporates the following issues, taking into
account the Cross-Atlantic Perspective:
- management of people (leadership, motivation,
the human factor in an organization),
- humanization and dehumanization of work,
- human capital, social capital and intellectual
capital,
- narrative approach and discursive approach in
management,
- knowledge management,
- management of variety,
- management of change,
- management of a learning organization,
- management of network organizations,
- creation and change of trademarks (products,
organizations, regions, etc.),
- new trends in marketing,
- management of conflict, negotiations and mediation,
- risk management,
- management of SMEs,
- New Public Management.